Sagebrush Talks Coffee: What Coffee Roasting Is to Us

Many factors determine the taste of coffee, and the degree to which coffee beans are roasted is perhaps the most important. Before the roasting process, coffee beans are green, soft, and have very little taste. The roasting process takes the simplicity of the raw, green beans and transforms them into the flavorful and aromatic coffee we all know and love.

Matt, the owner of Sagebrush Coffee, talks briefly about coffee processes and the differences between 1st Wave, 2nd Wave & 3rd Wave coffee. He then describes roasting practices and how our job as coffee roasters is not to add anything to the coffee process but to put on display the work that the people before us have done.

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